According to Wikipedia's article on voiceover, a voiceover is:
"a production technique where a voice - that is not part of the narrative (non-diegetic) - is used in a radio, television production, filmmaking, theatre, or other presentations. The voice-over... is pre-recorded and placed over the top of a film or video and commonly used in documentaries or news reports to explain information."
It is pretty clear why you would need a voiceover for telephone systems, audio books, narrations, video games, and commercials – but did you know that many businesses are now adding voiceover their websites, business presentations, and tutorials?
Adding a voiceover offers the following advantages for your business:
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Modernizes your project
A decade ago, text was good enough, but in today’s modern world, people expect more. A modern project requires a modern medium. -
Imbues your company with personality
The voice actor’s vocal qualities, tone, and cadence create a “personality” for your company. -
Humanizes your company
Your company is not represented by cold words on a page. Instead, your company has a human voice and is therefore perceived by customers as friendlier and more accessible. -
Offers convenience for your customers
Customers need not sit and read every word, but can listen while they work, commute, or even while making a cup of coffee.
In today’s busy world, if you had to sit in front of a computer to read a webpage, what are the chances of you having enough time to read the whole thing?
Yes, a voiceover enhances your project and gives your company an edge. However, it is important to realize that a voiceover also represents you and your business, and it is therefore crucial that the voiceover be recorded professionally and by the right voice actor.
Article by Victoria Feinerman